Pepped

Websites for natural health practitioners

Get your practice online for $695.

Three ready-to-go designs built specifically for naturopaths, nutritionists, and herbalists. You pick one, fill in a form, and I'll have you live in about a fortnight.

A candy-coloured laptop with a friendly website floating above it

The honest bit

I've been where you are.

I've got a Bachelor of Health Science in Western Herbal Medicine, so I know exactly what happens after you graduate. You've got the knowledge, you've got the insurance, you've probably got a booking system sitting there empty. And then someone tells you a website will be three thousand dollars and take two months, and suddenly the whole thing goes in the too-hard basket.

So it sits there. For months. Sometimes years. Meanwhile you're sending people to your Instagram and hoping they scroll far enough to find your DMs.

That's a rubbish reason for a good practitioner not to be practising.

I've built sites for a few friends in the industry now, and every single time the reaction has been the same: oh, is that it? Because when the designer already understands what a naturopath actually does, and the design work is already done, it stops being a big scary project. It's a form and a fortnight.

So I've turned it into something you can just buy. Three designs I've already built and tested. A price that won't eat your entire startup budget. And a turnaround fast enough that you'll still be excited about it when it goes live.

Get the website out of the way. Go be a practitioner.

Jemma, founder of Pepped, the real human behind your website

Sound familiar?

This is for you if...

  • You've just finished studying and you're setting up your practice
  • You've been seeing clients for a while but your “website” is a Linktree
  • You've had three quotes and all of them made you close the tab
  • You know roughly what you want to say, you just have no idea how to make it exist
  • You want to look established before you feel established

And probably not for you if...

  • You want a completely custom brand built from scratch (though I can point you in the right direction)
  • You need something complicated: memberships, course platforms, patient portals
  • You want twenty pages. These are built to get you started, not to be your forever site

Pick your vibe

Three designs. Then we make it yours.

Each one is a full design system that's already been built and tested. Colours, type, layouts, all sorted. You choose the one that feels like you, and I rebuild it around your words, your images, and your colours. Nobody's going to land on your site and think they've seen it before.

Botanical

Apothecary meets modern clinic.

Earthy and grounded. Moss and sage, a proper literary serif, and pressed-botanical detailing. Slow, warm, and very considered.

Good for: herbalists, naturopaths, anyone whose work leans traditional and plant-led.

Modern Clinic

Credible without being cold.

Clean structure, confident type, restrained palette. Looks organised and trustworthy. Gets out of the way so your credentials and services do the talking.

Good for: clinical nutritionists, functional medicine, anyone taking referrals or working alongside GPs.

Performance

Direct, energetic, outcome-focused.

Bolder type, stronger contrast, more momentum. Built for practices where clients are chasing a specific result.

Good for: sports nutritionists, exercise physiologists, metabolic and body composition work.

Illustrative mockups. Your site will be built on one of these designs and shaped around your own colours, images, and words.

Can't decide? Book a free discovery call and I'll tell you which one I'd pick for you.

Free discovery call

The starter site

$695 plus domain acquisition. Here's the lot.

  • Your pick of the three designs
  • Five pages: Home, About, Services, FAQ, and Contact & Book
  • Your colours and fonts applied properly across the whole thing
  • Your images placed and sized so nothing looks squashed
  • Works on phones, tablets, and laptops
  • Your booking system linked up (Simple Clinic, Cliniko, Halaxy, Calendly, whatever you use)
  • A contact form that lands enquiries straight in your own admin dashboard
  • Socials connected
  • Page titles and descriptions written so Google knows what you do
  • Your domain connected and the site switched on (you buy the domain, I do the connecting)
  • A tone pass across your words so the whole site sounds like one person
  • Two rounds of changes before we go live

The fine print, in plain English

You write the words.

I'll tidy them up so page four doesn't sound like a different human wrote it to page one, but the content itself comes from you through the brief. Writing not your thing? There's an add-on for that.

A cost that isn't mine.

Your domain name gets paid directly to the provider, not to me. I'll tell you exactly what to buy and roughly what it'll cost before you spend a cent.

Your domain is yours.

It goes in your name from day one. If buying it sounds like a hassle, we can do it together on a call and you'll be sorted in about ten minutes. Connecting it up is included in your build.

The process

Five steps and you're live.

  1. 1

    Pick your design

    Have a look at the three. Go with your gut. If you're stuck between two, ask me.

  2. 2

    Buy it

    Click the button, pay the $695, and the Brand Brief lands in your inbox straight away.

  3. 3

    Fill in the brief

    It walks you through everything I need: your words, your images, your logo if you've got one, your colours, your booking link. No jargon, no guessing what I'm asking for.

  4. 4

    I build it

    Your first draft is ready within 10 business days of getting your completed brief. You'll get a private link to click through and have a proper look.

  5. 5

    Two rounds of changes, then live

    Send your feedback as one list each time. Two rounds is heaps for almost everyone. When you're happy, we connect your domain and you're on the internet.

Want more?

Bolt on whatever you need.

Build your package

Add these at the start, or come back for them once you're up and running.

Extra page$110 each
Journal / blog setup$110
Three starter articles, written for you$150
Full copywriting across the site$330
Brand kit: logo, colours, fonts, vibe board$220
Lead magnet: ebook design plus email signup$220
Specialised bespoke ebook$350
Three client handouts$110
Online shop$330 on top of the base build

Want to sell things?

Full site with a shop is $1,025. That's product pages, cart, and checkout hooked up to your payment provider, plus $50 a month to keep the shop side running, updated, and secure.

The monthly maintenance fee starts the month after launch. Cancel any time with 30 days' notice.

Haven't got a logo?

Completely normal when you're starting out. Bring what you've got and I'll build around it.

If you've got nothing, the brand kit sorts you out with a logo, a colour palette, a font pairing, and a one-page vibe board you can use everywhere else too. Your socials, your invoices, your clinic paperwork.

Ongoing

I don't disappear once it's live.

Changes whenever you need them: $100/hr

Charged in half-hour blocks. New service, price update, better photos, extra page. Email me and I'll tell you how long it'll take before I start.

Care plan: $30/month

Optional but most people take it. Hosting managed, backups running, everything kept up to date, plus 20 minutes of small text edits each month. The idea is that you never have to think about your website again.

Add this later on

Don't just take my word for it

What it's actually like.

OMG this is crazy, I can't believe it! I love the colours, and I love how you wrote about my story, almost word for word, I'm impressed. It feels like me, only better. I need to jump in on the momentum, just like I did with the business card you designed for me.

Vesna

Vesna Living, Clinical Nutritionist & Naturopath

OMG I LOVE it! Jemma worked so fast, it came together so quickly. I didn't have all my branding sorted out, but Jemma created a brand document for me for future projects. I am so very happy to have a website live.

Anna Cummins

Revive with Anna, Naturopath

See the site

What else have I built?

Plenty. It started with brand kits, business cards, ebooks, client handouts, recipe cards and websites for friends. I've also built this website, Beyond Normal and Herbal Mixology.

Questions

The stuff everyone asks.

Do I need my content ready before I pay?

Nope. Buy whenever, the brief comes straight away, and you take as long as you like filling it in. The 10 day build clock only starts once the brief is done.

I don't have professional photos yet.

Very common. I'll help you pick stock imagery that suits your design, and swapping in your own shots later is a quick, cheap job.

Can I add pages later?

Yes, $110 each, whenever you want. Loads of people start with five and add a journal a few months in.

Who owns the site?

You do. Your domain goes in your name, and the site is yours to keep, move, or hand to someone else at any point. No hostage situations.

What do the domain and hosting actually cost?

Domains vary significantly depending on the name, and hosting with us is free. We suggest checking out GoDaddy and looking for business name options for your website. I'll walk you through what to buy so you're not guessing.

What if I want a shop later on?

Easy. $330 to add it whenever, plus the $50 monthly maintenance fee from that point.

What counts as one round of changes?

One list of feedback from you, worked through in one go. Send everything you've spotted in a single email rather than dripping it through and you'll get way more out of each round.

How long do I have to use my two rounds?

30 days from your first draft. Keeps it moving while it's fresh for both of us.

What if I need help after that?

That's what the hourly rate and the care plan are for. Nothing stops at launch.

Do you only do natural health?

These three designs are built specifically for natural health practices, so that's where they shine. Get in touch anyway and I'll be honest about whether one would suit you.

What if I want to add training or courses to my website later?

Anything is possible. Online courses, workshop bookings, member logins, downloadable workbooks, video lessons, it can all be built in. Some of it is simple, some of it needs a bit more thought and budget. Let's chat before you lock anything in and I'll tell you honestly what it takes. Book a free discovery call.

What about advertising compliance?

The build's on me, the claims are on you. You know your association's advertising rules better than I do, so please give your copy a proper once-over before we go live. I'll flag anything that jumps out, but the final check is yours.

Right then. Let's get you online.

Pick a design, fill in the brief, and stop putting it off.

Not sure yet? Grab a free 15-minute call and ask me anything.